/ Works

Thames

A four-year partnership with a health and longevity clinic, branding, web design, clinic interior and SEO for a doctor redefining private health, mouth and skin care.

/ Overview:

Client

Dr Theodora Bravi, Founder, Thames

Year

2021 - Present

Role

Brand & Strategy
Digital & SEO
CRM & Operations
Spaces & Interiors

Founded by Dr Theodora Bravi, who trained at Guy's and King's and practised on Harley Street, Thames is a private clinic built on a simple idea: your body doesn't work in parts. It treats health, mouth and skin as one. Most clinics look at one piece and stop there. Thames looks at the whole picture in one sitting, and where the answers point deeper, opens into further diagnostic testing.

It was Saltco's job to make sure the brand, the website and every patient touchpoint communicated that clearly, a premium health and longevity clinic, not a standard dental or aesthetics practice.

Saltco has been Thames's embedded strategic and creative partner since 2021, working directly with Dr Bravi across brand, digital, CRM, physical space and annual business strategy. The relationship covers far more than most agency engagements, because understanding a business well enough to grow it means being involved in how it runs, not just how it looks.

A brand and website that communicate what makes Thames different.

The rebrand started from scratch, logo, colour palette, typography, imagery direction and brand guidelines, with a brief that went beyond aesthetics. Thames needed to look like the premium clinic it was, but more than that, the positioning needed to reflect Dr Bravi's integrated approach to health and longevity, care that treats the whole person rather than a single complaint. The 't.' brandmark is refined and immediately recognisable across every patient touchpoint. The brand now communicates, clearly, that this isn't a standard dental or aesthetics practice.

The website was built on WordPress with every page written by Saltco for both patients and search. Treatment pages cover the full range of health, dental, skin and body services. We also developed condition pages targeting symptom-led searches, reaching patients looking for answers to teeth grinding, gum disease, acne scarring or skin ageing, not just those already searching for a specific treatment by name.

Taking the brand into the physical space.

The rebrand eventually extended into the building itself. Saltco worked directly with Dr Bravi on a full interior and exterior refurbishment, concept design, look-and-feel, architectural drawings, planning and on-site project management. The exterior now commands the corner it sits on. Inside, the reception and treatment rooms feel calm, considered and premium, a space that matches the standard of care happening within it. Saltco also designed the full suite of printed collateral used across the clinic: patient brochures, treatment cards, referral cards, loyalty cards and in-clinic signage.

We've supported Dr Bravi's editorial positioning too, securing features in Country Life Magazine and Surrey Homes, and an ongoing columnist role in Premier Magazine. The Thames Edit monthly newsletter, researched and written by Saltco, keeps patients engaged and informed between appointments.

Data-led strategy.

Saltco led the migration to Dentally, the healthcare CRM now running online booking, automated patient communications and business reporting, with the full implementation, from booking integration and automated sequences to GDPR training and database segmentation, managed by us. Cancellation rates fell and the team got time back, but the bigger change was data that could actually shape how the business grew.

That data drives the annual strategy we build with Dr Bravi each year, from revenue by service area and Surrey catchment demographics to SEO gaps, local search and referral campaigns. Every plan is built from the clinic's own numbers, reviewed directly with the founder, and structured around the real opportunities.

The partnership is four years in and continues.