Creative Consulting

/ Expertise

/ Expertise

Architecture & Interior Design

Architecture & Interior Design

Commercial interiors, clinics and wellness spaces, designed by an architect who thinks like a brand.

Commercial interiors, clinics and wellness spaces, designed by an architect who thinks like a brand.

/ Overview:

A London commercial interior design studio, building spaces like an architect and branding them like a studio.

At Saltco, projects are led personally by Rufus Edmondson, an ARB-registered architect and interior designer who studied at The Bartlett, UCL and trained internationally, including a period at Herzog & de Meuron. He has led the design and technical delivery of major London commercial workspaces across all RIBA stages, from concept through to on-site delivery.

Most operators with a site to develop face a choice. An architecture practice that delivers a technically excellent space with no sense of the brand inside it, or a brand studio that has never produced a construction drawing. The result is either beautifully built and brand-blind, or well-branded and undeliverable.

We sit across both.

Architecture & Interior Design

A design team that thinks like a brand and builds like an architect.

What we offer

Architecture & Interior Design

01 Advisory, feasibility and test fits

02 Architecture and interior design

03 Technical design and delivery

04 Digital design and CGI

05 FF&E specification and procurement

06 Styling, signage and art

How we work

Our background runs from brand to digital to physical space, so we design a building that already knows the brand it carries. One architect-led studio shapes the identity, the signage and the space together, which means the detail holds up and the brand is in the room from the first sketch.

We follow the design-only model. Full design responsibility across RIBA Stages 1 to 4, site oversight at Stage 5, and snagging at handover. We produce the strategy, the drawings, the technical documentation and the specifications, then contractors build to them, with us coordinating and inspecting through to completion.

What sits outside our scope

We take full design responsibility through to handover. Two things we partner on rather than deliver ourselves:

  • Industrial product engineering, through a specialist partner

  • SaaS and app UX, outside what we do

For brand-led retail & activations

For brand-led retail, pop-ups and brand activations, the temporary and experiential end of our spatial work, see our Spaces page. Architecture & Interior Design is where we design and deliver the permanent space itself, to full RIBA rigour. Spaces is where the brand comes alive in retail and activations. Many clients engage both.

Architecture & Interior Design

Our best work is with brands we have stayed with for years

Long Lane, a restored manor house reimagined as a wellness members' club, began as a full interior concept and a pitch deck built in parallel, the visualisations letting investors back a world rather than a set of drawings, and the funding round closed. For Hampton & Richmond FC, we led the design, technical delivery and investment deck for the phased redevelopment of Beveree Stadium, a much-loved local ground reimagined as a hub for sport, education and community, with a new league-compliant boardroom, a club shop, an academy wellness studio, and a material strategy of muted tones outside and bold club red and blue within.

For Dr Bravi at Thames, we took the rebrand into the building itself, a full interior and exterior refurbishment from concept and architectural drawings through planning and on-site project management, carrying the brand into reception, treatment rooms, signage and uniform, part of a four-year partnership. And at Becket House in the City of London, Rufus led the design and technical delivery of a plug-and-play Level 7 workspace for the Mercers, coordinating a Whole Life Carbon Assessment and specifying FSC-certified timber, Organoid vegan surfaces and 98% recycled Silicastone Terrazzo, delivered as the standout floor after three earlier phases.

Architecture & Interior Design

You work directly with the two founders, who come from opposite ends of the same problem.

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Chris Bush

Co-Founder, Brand & Digital

Chris Bush

Co-Founder, Brand & Digital

Chris started in brand and digital, running live brand experiences for Coca-Cola and Amazon before moving into health, beauty and wellness, where he has spent years rebranding clinics and advising founders on identity, websites, SEO and the strategy behind growth.

Chris Bush

Co-Founder, Brand & Digital

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Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Rufus is an ARB-registered architect who studied at The Bartlett and trained at Herzog & de Meuron. Years of architectural and interior work taught him how people move through a space and handle a product, and that instinct runs through his brand work. To him, the structure of a building, the form of packaging and the system behind an identity are the same discipline: designing how something is experienced.

Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Ways to work with Saltco.

Choose the route that fits your brief — from a focused sprint to a longer founder-led partnership.

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A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

A Discovery Sprint

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

A Defined Project

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

A Partnership

Ways to work with Saltco.

Choose the route that fits your brief — from a focused sprint to a longer founder-led partnership.

A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

Dreamy portrait scene

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

Dynamic motion blur scene

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

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Ways to work with Saltco.

However you start, you work directly with the founders. Most relationships start with one piece of work and grow from there.


There are two ways in, and both lead to an ongoing partnership.

A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

A Discovery Sprint

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

A Defined Project

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

A Partnership
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