/ Expertise

/ Expertise

Pitch & Growth Materials

Pitch & Growth Materials

Pitch decks, investor decks and retail sales decks, built to secure investment, retailers and brand collaborations.

Pitch decks, investor decks and retail sales decks, built to secure investment, retailers and brand collaborations.

/ Overview:

A London pitch deck design agency, building the decks brands raise money and win retailers with.

At Saltco, brands work directly with the two founders, who come from opposite ends of the same problem. One started in brand and digital, the other is an ARB-registered architect and interior designer. Because we have usually built the brand in the first place, we know it well enough to make its case, turning the strategy, the positioning and the visuals into a deck the brand can win with.

We work two ways. With brands that come to us for a specific goal, a raise, securing new retailers or pitching for a brand collaboration. And with our long-standing clients, where we have worked with them pre-investment, developing their brand, website and pitch decks to scale.

Pitch & Growth Materials

One team building the whole pitch, the argument and the visuals.

What we offer

Pitch & Growth Materials

01 Investor and fundraising decks

02 Retail and sales decks

03 Brand and pitch messaging

04 Market research and industry insight

05 Positioning and category strategy

06 Deck templates and pitch toolkits

How we work

A successful pitch to a retailer or an investor makes one clear argument, not a list of everything a business does. So we start with the problem the brand solves, the customer or industry it is for, and why this is the one to back. We write the messaging, research the market, size the opportunity and position the brand as the standout in its category.

The years we spend close to a client are what let us go deep enough to advise on the route in, not just design the slides.

Building the pitch that wins the room

Our clients often get one chance in the room. A meeting with a buyer at Space NK or Harrods, or an investor deciding whether to back them. They need the right data, the right positioning and messaging, and a clear picture of what the brand could become.

We build all of it:

Pitch & Growth Materials

Our best work is with brands we have stayed with for years

We built Self Glow by James Read a complete brand world, product renders and campaign imagery, for a brand that did not yet physically exist, and that pitch helped secure £2 million in investment. The retail pitch decks that followed opened doors at Space NK, Harvey Nichols, Liberty and Selfridges, and prompted an immediate response from the CEO of MECCA in Australia. Three years on, we have built a brand new investment deck, bringing to life everything the brand has achieved and how it is ready to grow into a £50 million global brand.

For Long Lane, a wellness members' club in a restored manor house in the English countryside, we developed the architectural and interior design concepts and the investment deck in parallel, helping investors back a large-scale luxury project with confidence. The investment deck helped secure £7 million to build it.

For Hanikon Rosé, we have built the retail sales deck used to pitch buyers at Harrods and Selfridges, and Hanikon went on to become the number-one selling rosé in Harrods in 2025. As the brand has grown we have built its investor deck from scratch, presenting a brand with more than 200% year-on-year growth as a globally scalable luxury name, alongside the pitch deck for its Chrome Hearts collaboration.

Pitch & Growth Materials

You work directly with the two founders, who come from opposite ends of the same problem.

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Chris Bush

Co-Founder, Brand & Digital

Chris Bush

Co-Founder, Brand & Digital

Chris started in brand and digital, running live brand experiences for Coca-Cola and Amazon before moving into health, beauty and wellness, where he has spent years rebranding clinics and advising founders on identity, websites, SEO and the strategy behind growth.

Chris Bush

Co-Founder, Brand & Digital

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Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Rufus is an ARB-registered architect who studied at The Bartlett and trained at Herzog & de Meuron. Years of architectural and interior work taught him how people move through a space and handle a product, and that instinct runs through his brand work. To him, the structure of a building, the form of packaging and the system behind an identity are the same discipline: designing how something is experienced.

Rufus Edmondson

Co-Founder, Architecture & Spatial Design

Ways to work with Saltco.

Choose the route that fits your brief — from a focused sprint to a longer founder-led partnership.

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A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

A Discovery Sprint

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

A Defined Project

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

A Partnership

Ways to work with Saltco.

Choose the route that fits your brief — from a focused sprint to a longer founder-led partnership.

A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

Dreamy portrait scene

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

Dynamic motion blur scene

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

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Ways to work with Saltco.

However you start, you work directly with the founders. Most relationships start with one piece of work and grow from there.


There are two ways in, and both lead to an ongoing partnership.

A Discovery Sprint

For founders who know something needs to change, but not which thing to fix first.

Scope: Around two weeks, from £2,500

What we do: Audit where you are, across your brand and positioning, your website and how it ranks in Google and AI search, your packaging, or a space you are planning

What you get: A prioritised plan, what to fix first, what matters most, and what can wait, with clear next steps and costs

Next step: Yours to act on, with us through a defined project or on your own

A Discovery Sprint

A Defined Project

For founders with a clear brief, ready to start a specific piece of work.

Scope: Fixed scope, price and timeline, from £5,000

What we do: A rebrand, product packaging, a new Shopify or Framer website, an SEO and AI-search push, a clinic or retail interior, or a pop-up

What you get: One outcome, agreed upfront and delivered end to end

Next step: Grows into an ongoing partnership when you are ready

A Defined Project

A Partnership

For brands who want ongoing senior support in the areas that drive their growth.

Scope: A monthly retainer built around one or more areas, website improvement and SEO, branding and art direction, or retail pop-ups and brand takeovers

What we do: An agreed number of days each month for that work, with extra days or larger projects scoped separately when you need them

What you get: Senior people who know your brand, faster decisions, and work that compounds the longer we stay close to it

Next step: Start in one area and expand into the others as the business grows

A Partnership
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Pitch & Growth Materials Works

A selection of our proudest collaborations.

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Beauty Group London

Brand & Identity
Brand Guidelines
Investor Decks

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Beauty Group London

Brand & Identity
Brand Guidelines
Investor Decks

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Beauty Group London

Brand & Identity
Brand Guidelines
Investor Decks

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Hanikon Rosé

Brand & Strategy
Retail Activations
Pitch Materials
Spaces & Merch

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Hanikon Rosé

Brand & Strategy
Retail Activations
Pitch Materials
Spaces & Merch

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Hanikon Rosé

Brand & Strategy
Retail Activations
Pitch Materials
Spaces & Merch

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Le Toiny X Hanikon Rosé

Brand Activation
Branded Merchandise
Pitch Materials
Visualisation

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Le Toiny X Hanikon Rosé

Brand Activation
Branded Merchandise
Pitch Materials
Visualisation

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Le Toiny X Hanikon Rosé

Brand Activation
Branded Merchandise
Pitch Materials
Visualisation

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Self Glow Pro

Brand & Identity
Spatial Design
Visualisation
Packaging & Kits

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Self Glow Pro

Brand & Identity
Spatial Design
Visualisation
Packaging & Kits

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Self Glow Pro

Brand & Identity
Spatial Design
Visualisation
Packaging & Kits

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Thames

Brand & Strategy
Digital & SEO
CRM & Operations
Spaces & Interiors

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Thames

Brand & Strategy
Digital & SEO
CRM & Operations
Spaces & Interiors

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Thames

Brand & Strategy
Digital & SEO
CRM & Operations
Spaces & Interiors

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Chrome Hearts X Hanikon

Packaging & Label Design
Concept Development
Pitch Materials

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Chrome Hearts X Hanikon

Packaging & Label Design
Concept Development
Pitch Materials

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Chrome Hearts X Hanikon

Packaging & Label Design
Concept Development
Pitch Materials

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Redefined Spaces

Brand Strategy
Visual Identity
Brand Guidelines
Website & Digital

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Redefined Spaces

Brand Strategy
Visual Identity
Brand Guidelines
Website & Digital

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Redefined Spaces

Brand Strategy
Visual Identity
Brand Guidelines
Website & Digital

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BeRead

Brand & Strategy
Campaign & Spaces
Pitch Materials
Brand Guidelines

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BeRead

Brand & Strategy
Campaign & Spaces
Pitch Materials
Brand Guidelines

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BeRead

Brand & Strategy
Campaign & Spaces
Pitch Materials
Brand Guidelines

Shoreline
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Long Lane

Architecture & Interior Design
Visualisation
Concept Design
Investment Deck

Shoreline
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Long Lane

Architecture & Interior Design
Visualisation
Concept Design
Investment Deck

Shoreline
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Long Lane

Architecture & Interior Design
Visualisation
Concept Design
Investment Deck

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Harrods X Hanikon Rosé

Brand Activations
Pitch & Growth Materials
Spaces & Merch
Visualisation

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Harrods X Hanikon Rosé

Brand Activations
Pitch & Growth Materials
Spaces & Merch
Visualisation

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Harrods X Hanikon Rosé

Brand Activations
Pitch & Growth Materials
Spaces & Merch
Visualisation

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Self Glow by James Read

Brand Strategy
Packaging Design
Shopify Website
Retail Activations

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Self Glow by James Read

Brand Strategy
Packaging Design
Shopify Website
Retail Activations

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Self Glow by James Read

Brand Strategy
Packaging Design
Shopify Website
Retail Activations