/ Works

Hanikon Rosé

From St Barths to Harrods, Switzerland and Monaco, brand guidelines, retail strategy and experiential activations for a luxury rosé built for the world's best venues.

/ Overview:

Client

Hayley Ferguson, Founder, Hanikon Rosé

Year

2023 - Present

Role

Brand & Strategy
Retail Activations
Pitch Materials
Spaces & Merch

Hanikon is a luxury Côtes de Provence rosé founded by Hayley Ferguson, a brand built on the belief that life's brightest moments are best shared. It launched in St Barths, where Hayley's family had spent many summers, securing early listings at Rosewood Le Guanahani, Eden Rock and Cheval Blanc. The brand had a distinct identity: a frosted glass bottle, a signature yellow wax seal, and a clear positioning above mass-market rosé.

By the time Hayley approached Saltco, the brand had proven itself on the island. The next phase was global, Harrods, Selfridges, Monaco, Switzerland's ski scene, and that required a formal brand system capable of supporting that ambition consistently across every market.

Saltco has been Hanikon's embedded strategic and creative partner since, building the brand guidelines, the retail sales decks that opened doors at Harrods and Selfridges, and the experiential activations the brand has run across London, Switzerland and St Barths.

A brand system built for global stockists, buyers and venues.

Hanikon had a clear aesthetic but no formal brand guidelines, which made it difficult to work with international suppliers, retailers and agencies consistently. Saltco built out the full visual identity into a comprehensive brand guidelines document: logo usage, colour palette, typography, imagery direction, tone of voice and application examples across digital, print and physical spaces.

Alongside the guidelines, we built Hanikon's brand world and a brand activation roll-out guide across three distinct location typologies, City, Ski and Beach, each with its own modular activation template tailored to the audiences and venues Hanikon is sold in. That system became the foundation for the activations that followed, from Harrods to the Chrome Hearts collaboration and the E1 Team Monaco limited edition.

Harrods rooftop, Swiss ski chalets and a surf shack in St Barths.

Saltco designed each activation concept, from the 3D renders and printed collateral to the branded merchandise. At Harrods, the programme spanned three spaces: a rooftop terrace takeover on The Grill on Fifth with backgammon, DJ sets and chilled rosé; a gifting station in Fine Wine & Spirits with co-branded Hanikon x Harrods sets; and a Private Shopping Room presence with Provence-inspired food pairings and limited-edition wine boxes. The rooftop takeover went live in summer 2026, with the further activations designed and ready for the phases to come.

In Switzerland, an après-ski sundowner at Blatten-Zermatt and a chalet takeover at Richard Branson's The Lodge. In St Barths, surf shack and beach bar takeovers, and two large-format OOH billboards at the airport, at luggage collection and the exit, designed to put Hanikon in front of every visitor arriving on the island.

Every branded element, ice buckets, deck chairs, branded skis, surfboards, invitations, posters and table scaping, was designed by Saltco to a single identity.

Sales decks and investor storytelling to open doors and fund growth.

Saltco built the retail sales deck Hayley used to pitch Hanikon to buyers at Harrods and Selfridges, built slide-by-slide with her across the market opportunity, product positioning, activation concepts and commercial structure. It gave Hayley the tools to make her case in the room, and Hanikon went on to become the number-one selling rosé in Harrods in 2025.

Two years on, as the brand has grown, Hanikon came back to Saltco for the next step: raising investment to scale. We built the investor deck from scratch, handling strategy, copywriting and design to present the brand's journey, competitive positioning and stockist track record, making the case for Hanikon as a globally scalable luxury name with more than 200% year-on-year growth and a clear vision for new regions and markets.

The brand that launched on one island is now listed in some of the most prestigious venues in the world, and the partnership continues.